The existing identity was refined rather than replaced. The cube mark — representing structured problem-solving — was redrawn in isometric perspective with a grid overlay, and a yellow accent introduced to the centred corner to sharpen the concept and create a clear focal point. The wordmark was developed in a two-tone treatment, balancing teal and deep navy to give the name visual weight without losing warmth. Yellow carries through as an accent across the sub-brand service suite, anchored in the logotype itself via a ruled detail alongside the tagline.

From the refined identity, a full suite of print collateral was developed alongside a website designed in Figma — built to communicate Hatch’s offering clearly to HR leaders and decision-makers across Australia.

The result is a brand system with enough flexibility to scale with the business while remaining coherent across every touchpoint.