Dom Azzopardi Golf Academy
A new visual identity for a golf academy, from initial concepts through to marketing and signage.
Scope: Brand Identity, Logo Design, Brand Guidelines, Stationery, Marketing & Signage
Role: Concept Development, Graphic Design & Artwork Production
The brief for Dom Azzopardi Golf Academy was to develop a visual identity that reflected the professionalism, quality and reputation associated with Dom’s established career as a PGA golf professional.
With a clear understanding of how the client wanted the brand to be perceived, I had the creative freedom to explore different directions and develop an identity that would work across the academy’s marketing, signage and everyday communications.
Developing the identity
I explored several logo concepts before developing the final DA lettermark, which combines the initials with a subtle golf flag formed through negative space. The aim was to create something distinctive and professional, with a connection to golf that wasn’t overly obvious.
Building the visual system
The identity was developed around a palette of greens, complemented by blue and gold accents. Typography, curved graphic elements and supporting devices were brought together in a set of brand guidelines, giving the academy a consistent look across its communications.
Putting the identity to work
The branding was carried through to stationery, promotional material and signage, including large-format outdoor applications. Each piece was designed to work within the established visual style while meeting the practical requirements of its format.
Selected application mock-ups use AI-assisted visualisation to present the original brand designs in context.
