Hatch Solutions
A refreshed brand identity and website for a management consulting firm focused on people, culture and leadership.
Scope: Brand Identity · Logo Development · Website Design · Print & Digital Collateral
Agency: The Creative Collective
Hatch Solutions is a management consulting firm specialising in the people side of business, with services spanning employee retention, exit insights, facilitation and leadership support.
The project involved developing a stronger and more cohesive visual identity, building on the existing brand while refining the logo, colour palette and supporting elements. The refreshed direction was then carried through to a new website and a range of supporting collateral.
Evolving the identity
The existing Hatch Solutions logo provided a starting point, but the brand needed a more resolved and consistent visual direction.
I redesigned the cube symbol using an isometric grid to create a cleaner, more balanced mark, and refined the wordmark with a two-tone teal and navy treatment. A yellow accent was also introduced to bring warmth and focus to the identity, helping the brand feel more contemporary and distinctive.
Building the brand system
Beyond the logo, the project involved developing a broader visual language that could be applied consistently across the business.
This included colour, typography and supporting graphic treatments, along with sub-brand styling for individual service areas. The aim was to create a system that felt unified, professional and flexible enough to work across both print and digital applications.
Website design
As part of the rebrand, I also designed the Hatch Solutions website in Figma.
The site was structured to clearly communicate the company’s services and position the business as approachable, professional and credible. The design carried the refreshed brand identity through the layout, typography, colour and imagery, creating a consistent experience across the site.
Brand application
The identity was extended across a range of supporting collateral, helping establish a more polished and recognisable brand presence.
From service-related materials to general print and digital assets, the work focused on keeping the brand clear and consistent while allowing enough flexibility for different types of communication.
