Palm Lake Resorts
Brand development, print and digital design across a network of lifestyle resorts.
Scope: Brand Development & Application · Print & Editorial · Digital Marketing · Signage & Environmental Graphics
Agency: The Creative Collective
Palm Lake Group operates a network of over-55 lifestyle resorts across eastern Australia, each with its own identity within the broader group brand.
Working as part of a three-person design team at The Creative Collective, I produced a wide range of marketing and communication materials across multiple resort locations. Most projects involved working within established brand identities, adapting creative across print, digital and environmental applications.
Developing the Pelican Waters identity
Pelican Waters was positioned as one of Palm Lake’s signature resorts, with a more exclusive look and feel inspired by Palm Springs.
Building on partially developed branding supplied by another agency, I worked on refining the logo and developing supporting visual elements to establish a more cohesive identity.
Print & environmental design
Across the resorts, I produced brochures, illustrated maps, signage, wayfinding and vehicle graphics, adapting each resort’s identity to suit different formats and practical requirements.
The work involved balancing visual consistency with typography, imagery, legibility and production considerations, particularly for large-format applications.
Digital marketing & campaigns
The work also included EDMs, social media graphics, advertising and promotional material across multiple resort locations.
Working alongside the agency team, I developed and adapted creative to suit different campaigns and formats while maintaining the established visual direction of each resort.
Selected application mock-ups use AI-assisted visualisation to present the original brand designs in context.
