Yarrabee Homestead
A new identity for a proposed private lakeside venue, designed to reflect its natural setting and create a sense of understated elegance.
Scope: Brand Identity · Logo Design · Stationery & Collateral
Developing the Identity
The brief called for an identity that felt established and elegant, with a character suited to the property’s natural surroundings.
I combined classic serif typography with a hand-detailed botanical wreath and monogram. Rather than following current wedding and event styling trends, I wanted to create something more traditional that would work comfortably across signage, stationery and printed materials.
Selected application mock-ups use AI-assisted visualisation to present the original brand designs in context.
