Dom Azzopardi Golf Academy
A new visual identity for a golf academy, from initial concepts through to marketing and signage.
Scope: Brand Identity & Guidelines · Concept Development · Print & Digital Marketing · Signage
The brief for Dom Azzopardi Golf Academy was to develop a visual identity that reflected the professionalism, quality and reputation associated with Dom’s established career as a PGA golf professional.
With a clear understanding of how the client wanted the brand to be perceived, I had the creative freedom to explore different directions and develop an identity that would work across the academy’s marketing, signage and everyday communications.
Developing the identity
I explored several logo concepts before developing the final DA lettermark, which combines the initials with a subtle golf flag formed through negative space. The aim was to create something distinctive and professional, with a connection to golf that wasn’t overly obvious.
Building the visual system
The identity was developed around a palette of greens, complemented by blue and gold accents. Typography, curved graphic elements and supporting devices were brought together in a set of brand guidelines, giving the academy a consistent look across its communications.
Putting the identity to work
The identity was carried through to stationery, promotional material, signage and digital marketing, including Canva templates for social media and email templates set up in Mailchimp. Each application was designed to maintain a consistent look while working for its particular format and purpose.
Selected application mock-ups use AI-assisted visualisation to present the original brand designs in context.
