Hunter Valley Tracks
A distinctive industrial identity for a Hunter Valley business specialising in heavy machinery undercarriage repairs and rebuilds.
Scope: Brand Identity · Logo Design · Concept Development · Capability Statement · Print Design · Website Design
Agency: The Creative Collective
Developing the Identity
Hunter Valley Tracks (HVT) specialises in undercarriage repairs, rebuilds and maintenance for mining and civil machinery. The brief was to develop a recognisable identity that reflected the nature of the business and could be used consistently across print and digital materials.
I explored several concepts before developing the final logo, using the shape of a continuous machinery track as the basis for the HVT mark. The bold lettering and yellow-and-black colour palette give the identity a strong, practical character suited to the industry.
Developing the identity
I explored several logo concepts before developing the final DA lettermark, which combines the initials with a subtle golf flag formed through negative space. The aim was to create something distinctive and professional, with a connection to golf that wasn’t overly obvious.
Putting the Identity to Work
The track motif became a recurring graphic element throughout the supporting materials, helping tie the different applications together.
I designed a detailed capability statement covering HVT’s services, equipment and experience. The publication combines industrial photography, large typography and track-inspired graphics to organise a substantial amount of technical information while maintaining a consistent visual style.
Website Design
I also designed the HVT website, carrying the identity through to the digital layouts. The design brings together the company’s mining and civil services, technical information and supporting imagery in a format that’s straightforward to navigate.
Selected application mock-ups use AI-assisted visualisation to present the original brand designs in context.
