Peak Chemicals
Brand identity, packaging and website design for an Australian chemical manufacturer.
Scope: Brand Identity & Guidelines · Packaging · Website Design · Print & Marketing
Peak Chemicals is an Australian chemical manufacturer supplying products to the trade, building and DIY markets.
I developed the brand identity from concept through to final artwork, including the logo, visual identity, product packaging, website and supporting marketing materials. The challenge was to establish a recognisable brand in a competitive market while creating a consistent design system that could work across an expanding product range.
Developing the identity
The identity was developed around a distinctive circular symbol, supported by a restrained colour palette, clean typography and molecular-inspired graphic elements.
These elements established a consistent visual language for the business, from the main corporate identity through to individual products and marketing applications.
Packaging & product range
The packaging needed to accommodate different products, technical information and application requirements while maintaining a consistent appearance across the range.
I developed a flexible layout system using colour, typography and supporting graphics to distinguish individual products without losing the overall brand identity. Consideration was also given to legibility, information hierarchy and preparing artwork for production.
Website & marketing materials
The identity was extended across the company website, product brochures and supporting marketing materials.
The website was designed to present the product range and technical information clearly, while the printed collateral provided a consistent way to communicate product benefits and specifications to trade and retail customers.
Selected application mock-ups use AI-assisted visualisation to present the original brand designs in context.
