The Fudge Cottage
A colourful new identity for a Sunshine Coast fudge shop, bringing together branding, packaging, signage and online retail.
Scope: Brand Identity · Logo Design · Packaging · Illustration · Signage · Website Design & Build
A Fresh Look for The Fudge Cottage
When new owners took over an established fudge shop on the Sunshine Coast, they wanted a fresh identity that would stand out in a busy tourist location and carry through to their online store.
The new branding took a bright, playful approach, using bold yellow and magenta, contrasting typography and a simple heart motif. The aim was to give the business a recognisable identity that felt fun and inviting, without losing the handmade character of its products.
Bringing the Brand Together
The identity was developed across packaging, stationery, shop signage and promotional materials. I also created the character illustrations, adding another playful element to the brand.
For the online store, I designed and built a Shopify website, carrying the colours, typography and graphic elements through to the shopping experience.
Selected application mock-ups use AI-assisted visualisation to present the original brand designs in context.
